Apollo White Dental Partners Provoke Magazine’s Summer Fashion Fest

Apollo White dental was the smile partner for Provoke summer fashion festival 2017, Chennai’s most awaited fashion event held at Feathers Hotel today. Apollo White Dental, India’s largest and most trusted chain of dental centres conducted a unique selfie contest as part of the “Smile Chennai” campaign and had an innovative ‘Selfie booth’ set up at the event which ensured who’s who of Chennai clicking their selfie at the event. In continuation to the partnership, Apollo White Dental also gave out exciting gift vouchers to the audience present at the event.

About Summer Fashion Festival:

Provoke Summer Fashion Festival featured fashion presentations by Chennai’s homegrown designers and an exhilarating performance by the one and only Benny Dayal

Dr. G.S.K. Velu

Speaking at the event, Dr. G.S.K. Velu, the Managing Director of Apollo WHITE dental remarked, that ”Smile” is unique to every person and it is the key to one’s personality. Most often it is instrumental in making the first and the most lasting impression. We at Apollo WHITE dental are committed to making every smile special and healthy since a perfect dental alignment promotes general health too. We are equipped with state-of-the-art facilities and Hi- tech equipment to provide world class service in dental care. ”

Awareness initiative

Alignment problems, overlapping teeth or space between teeth also weaken the teeth and decrease the longevity of the tooth. Apollo White dental’s initiative of participating in the event was to spread awareness regarding the health benefits of smile correction. Many young people shy away from the treatments due to the fear of wearing braces in public – however with the advent of CAD CAM and 3 D printing technologies, invisible dental alignment is now possible and accelerated treatments help align teeth within months. New technology and treatments enable alignment correction in older people too.